Overview
The Challenge
Discover the problem
Research Finding
Waggory is a mobile app that encourage dog owners to track their daily walks, connect with nearby pet families, and stay motivated through a gamified reward system. This project blends wellness, community, and habit building into one engaging pet lifestyle platform.
Role
UX Research
UX/UI Design
Branding
Prototyping
Tools
Figma
Illustrator
Photoshop
American Veterinary Medical Association
Target & Persona
Solution
Timeline
7 Weeks (Dec-Feb 2024-2025)
Many dog owners walk their dogs every day, but it can feel lonely and unmotivating. How can we make daily walks more fun, rewarding, and connected to a community?
As pet ownership increases and attitudes toward animals evolve, pets are now seen not just as companions, but as valued members of the family. In response, the pet care industry is shifting its focus from serving the convenience of pet owners to enhancing the overall well being and quality of life of pets themselves.
American Pet Products Association
To encourage consistent and enjoyable walks, Waggory includes a variety of features that make the experience more engaging. In particular, daily check-ins and achievement based badge rewards help users feel a sense of progress and accomplishment transforming a simple walk into something more meaningful.
Site Map
Style Guide
To support ease of use during walks, the site map was designed to be intuitive and minimal. Key features were prioritized and laid out in a way that allows users to quickly access what they need while walking their dogs.
Sketches & Wireframe
Once the core design elements were defined, I began sketching the website pages and then translated them into wireframes.
The wireframes helped visualize the app's core structure and user flow before moving into high-fidelity design
To ensure visual consistency and brand recognition across the app, I developed a style guide that defines the core elements of Waggory’s UI
Onboarding, Login, & Profile Flow
The walkthrough highlights key features with clear text and helpful illustrations. After onboarding, users can quickly sign up, add their dog’s info, and start using the app.
Home Flow
Get personalized recommendations for happier walks
You’ll receive suggestions for nearby spots that are perfect for you and your dog, along with access to dog friendly places and related content.
UI Design
Let’s Walk
Record your walk, track your dog, and share with the community
Log potty info, complete missions, and post your walk journal to connect with other dog owners and earn rewards.
Store
Use walk points to shop personalized products
Earn points on walks and get product suggestions tailored to your dog.
Community
Share your walks and chat with other dog owners
Post your daily moments, share your walk routes, and talk with Waggory friends in the community.
My Page
Look back on your walks and memories
View badges, points, and walk memories in your profile. Check out photos and moments from past walks with your dog in the gallery.
Reflection
This project helped me understand how design can make daily dog walks more fun and meaningful. I learned that many dog owners feel lonely or unmotivated when walking their pets, so I focused on features like walk tracking, rewards, and community sharing. It was a great experience to design something that supports healthy habits and brings people together.
If I had more time, I would improve the community features, talk with more dog parents, and conduct further research to update and add features that better fit their real needs.
